F.A.M.E road project is build on the experience gained from Greenroad, a Best Practice for development of naturalistic and rural areas aiming at a sustainable growth based on the conservation and the valorization of the identity of target territories.

The approach is holistic and participatory: cultural, naturalistic, economic and social aspects are all comprised in the planning and development of the activities of the model and in each phase of the project; moreover, local stakeholders are invited to participate and join to the processes, including individual citizens and tourists.

The F.A.M.E model is based on four pillars, on which the actions of project are based on: Food, Art, Movement and Energy.